Which Generation Loves Technology the Most? You’ll be Surprised at the Answer!
Technology impacts every aspect of our lives, deeply influencing our experiences, expectations, behaviors, and mindsets, regardless of where we belong on the generational continuum. For the past 25...
How Freelancing Shapes Modern Brand Strategy: The Freelance Economic Impact Report
The U.S. workforce is experiencing a shift as Americans pursue the flexibility and autonomy of freelancing. This surge in independent professionals brings new opportunities and challenges for...
Brand Perception: Converting Customer Mind Share to Market Share
Companies spend hundreds of billions of dollars each year to influence customer's brand perception. In fact, P&G alone spent $4.3 billion in 2015 to attract customers to its brands. Of course, the...
Navigating the AI Journey: How Mid-Sized Enterprises are Tackling the Opportunities and Challenges
As AI continues to transform the business landscape, mid-sized enterprises are navigating the opportunities and challenges with a cautious, yet optimistic approach. A recent qualitative study with...
Illuminas Embraces AI and Automation to Deliver Higher Quality Research Insights Faster
In today's fast-paced business landscape, market research has become a critical component for organizations looking to stay ahead of the curve. As a leading market research agency serving the...
The Power of Max
When it comes to growing your brand, understanding and catering to customer preferences is paramount. Just as your customers are ever-changing, so too is how we seek to understand them. At Illuminas,...
The Research Metric You Need to Win Share from Your Customers and Prospects
MaxShare™ is an actionable, predictive measurement system that enables companies to achieve higher growth. Traditional metrics like the Net Promoter Score (NPS) are inherently limited by failing to...
Unlocking Firm Value Through Customer Perceptions of Innovativeness
A groundbreaking study recently released in the Journal of Service Research, titled “Customer Perceptions of Firm Innovativeness and Market Performance: A Nation-level, Longitudinal, Cross-Industry...