At Illuminas, we have spent the last 25 years studying the impact of technological advancements on buyer expectations and market preference. Technology transformation is increasingly led by software...
Today’s consumer marketplaces are bustling with countless products, each vying for the limited attention (and spending dollars) of buyers. What makes a product resonate and make a lasting impression...
Technology impacts every aspect of our lives, deeply influencing our experiences, expectations, behaviors, and mindsets, regardless of where we belong on the generational continuum. For the past 25...
The U.S. workforce is experiencing a shift as Americans pursue the flexibility and autonomy of freelancing. This surge in independent professionals brings new opportunities and challenges for...
Companies spend hundreds of billions of dollars each year to influence customer's brand perception. In fact, P&G alone spent $4.3 billion in 2015 to attract customers to its brands. Of course, the...
As AI continues to transform the business landscape, mid-sized enterprises are navigating the opportunities and challenges with a cautious, yet optimistic approach. A recent qualitative study with...
In today's fast-paced business landscape, market research has become a critical component for organizations looking to stay ahead of the curve. As a leading market research agency serving the...
When it comes to growing your brand, understanding and catering to customer preferences is paramount. Just as your customers are ever-changing, so too is how we seek to understand them. At Illuminas,...
MaxShare™ is an actionable, predictive measurement system that enables companies to achieve higher growth. Traditional metrics like the Net Promoter Score (NPS) are inherently limited by failing to...
