--- title: Insights | Lei Lani Fera description: Get the latest trends and articles on quantitative and qualitative research for leading global technology companies. --- [Skip to content](https://blog.us.illuminas.com/insights/author/simplicreative#main-content) [![illuminas-radius-website-logo](https://blog.us.illuminas.com/hs-fs/hubfs/illuminas-radius-website-logo.png?width=320&height=77&name=illuminas-radius-website-logo.png "illuminas-radius-website-logo")](https://us.illuminas.com/) - [About](https://us.illuminas.com/about/) - What We Do Show submenu for What We Do - [Custom Market Research](https://us.illuminas.com/custom-market-research/) - [Business Problems We Solve](https://us.illuminas.com/business-problems-we-solve/) - [Proven Research Techniques](https://us.illuminas.com/proven-research-techniques/) - Resources Show submenu for Resources - [Case Studies](https://us.illuminas.com/case-studies/) - [Insights](https://blog.us.illuminas.com/insights) - [Aii](https://us.illuminas.com/american-innovation-index/) - [Insight Exchange](https://www.insightexchange.tech/) - [Contact Us](https://us.illuminas.com/contact-us/) - [About](https://us.illuminas.com/about/) - What We Do Show submenu for What We Do - [Custom Market Research](https://us.illuminas.com/custom-market-research/) - [Business Problems We Solve](https://us.illuminas.com/business-problems-we-solve/) - [Proven Research Techniques](https://us.illuminas.com/proven-research-techniques/) - Resources Show submenu for Resources - [Case Studies](https://us.illuminas.com/case-studies/) - [Insights](https://blog.us.illuminas.com/insights) - [Aii](https://us.illuminas.com/american-innovation-index/) - [Insight Exchange](https://www.insightexchange.tech/) - [Contact Us](https://us.illuminas.com/contact-us/) # Insights [Home](https://us.illuminas.com/) > News [![How Freelancing Shapes Modern Brand Strategy: The Freelance Economic Impact Report](https://blog.us.illuminas.com/hubfs/20240606-ilu-the-freelance-economy-impact-report-feature4.png)](https://blog.us.illuminas.com/insights/the-freelance-economic-impact-report) ## [How Freelancing Shapes Modern Brand Strategy: The Freelance Economic Impact Report](https://blog.us.illuminas.com/insights/the-freelance-economic-impact-report) The U.S. workforce is experiencing a shift as Americans pursue the flexibility and autonomy of freelancing. This surge in independent professionals brings new opportunities and challenges for... [Read more](https://blog.us.illuminas.com/insights/the-freelance-economic-impact-report) June 13, 2024 [![Our Research Toolkit: A Full Range Of Solutions To Answer Your Toughest Questions](https://blog.us.illuminas.com/hubfs/Imported_Blog_Media/Illuminas_toolkit_blog_1020x567-2.jpg)](https://blog.us.illuminas.com/insights/our-research-toolkit) ## [Our Research Toolkit: A Full Range Of Solutions To Answer Your Toughest Questions](https://blog.us.illuminas.com/insights/our-research-toolkit) Illuminas is a leading global insights consultancy specializing in B2B and B2C technology-driven industries. Our focus on technology-driven industries has allowed us to develop a broad range of... [Read more](https://blog.us.illuminas.com/insights/our-research-toolkit) September 10, 2023 [![The Path to Informed Pricing for New Products and Services](https://blog.us.illuminas.com/hubfs/Imported_Blog_Media/pricing-research-feature-768x400.jpg)](https://blog.us.illuminas.com/insights/the-path-to-informed-pricing) ## [The Path to Informed Pricing for New Products and Services](https://blog.us.illuminas.com/insights/the-path-to-informed-pricing) Aligning customer needs and expectations with the price of a new product or service is one of the most important decisions to make during product development. [Read more](https://blog.us.illuminas.com/insights/the-path-to-informed-pricing) June 22, 2022 [![The Impact of COVID-19: From A Technology Buyer’s Perspective](https://blog.us.illuminas.com/hubfs/20240508-ilu-blog-resize_the-impact-of-covid-19.png)](https://blog.us.illuminas.com/insights/the-impact-of-covid-19-from-a-technology-buyers-perspective) ## [The Impact of COVID-19: From A Technology Buyer’s Perspective](https://blog.us.illuminas.com/insights/the-impact-of-covid-19-from-a-technology-buyers-perspective) When the global pandemic hit the US in March 2020, no one knew for certain what impact COVID-19 would have on our economy, our businesses or our personal lives. The shelter-in-place orders went into... [Read more](https://blog.us.illuminas.com/insights/the-impact-of-covid-19-from-a-technology-buyers-perspective) September 29, 2020 [![The Rise of AI in the Workplace - The Why, When, Where and How to Use AI.](https://blog.us.illuminas.com/hubfs/20240508-ilu-blog-resize_the-rise-of-ai.png)](https://blog.us.illuminas.com/insights/the-rise-of-ai-in-the-workplace-the-why-when-where-and-how-to-use-ai) ## [The Rise of AI in the Workplace - The Why, When, Where and How to Use AI.](https://blog.us.illuminas.com/insights/the-rise-of-ai-in-the-workplace-the-why-when-where-and-how-to-use-ai) As the world of technology continues to evolve, more and more organizations are turning to systems such as machine learning, automation, and artificial intelligence to help their businesses grow and... [Read more](https://blog.us.illuminas.com/insights/the-rise-of-ai-in-the-workplace-the-why-when-where-and-how-to-use-ai) June 30, 2020 ## We’re Here to Help! 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