![The Privacy Paradox of Consumer Tech Readiness [BONUS: Trends to Watch]](https://blog.us.illuminas.com/hubfs/20250603-ilu-blog-the-privacy-paradox-with-tech-readiness-feature-2.png)
It is not unusual for a consumer to eagerly download an app that promises to streamline their life with AI-powered recommendations, only to turn around and delete it over privacy concerns...
While your tracking study is fielding, consumer conversations about your brand happen across thousands of digital touchpoints daily. Markets shift in real-time, but traditional research operates on...
Great brands don't just guess at what will resonate with their audience. They know. Behind every compelling campaign that cuts through the noise lies a foundation of strategic research. While...
Even our refrigerators are listening to us. There was a day that seemed far-fetched, but that is our daily reality, and technology adoption is accelerating at a breakneck pace. From AI-powered...
We're excited to announce that Illuminas North America is joining forces with Radius Global Market Research, a leading global insights and strategy firm. This strategic partnership marks an exciting...
In today’s competitive business environment, U.S. companies are striving harder than ever before to keep up with their customers’ continuously evolving preferences and demands while simultaneously...
It’s no mystery that the key to successful product development and marketing initiatives starts with understanding your customers' needs. But what if those needs aren't what they seem at first...
At Illuminas, we have spent the last 25 years studying the impact of technological advancements on buyer expectations and market preference. Technology transformation is increasingly led by software...
Today’s consumer marketplaces are bustling with countless products, each vying for the limited attention (and spending dollars) of buyers. What makes a product resonate and make a lasting impression...
