Insights

How Freelancing Shapes Modern Brand Strategy: The Freelance Economic Impact Report

Written by Lei Lani Fera | June 13, 2024
 

The U.S. workforce is experiencing a shift as Americans pursue the flexibility and autonomy of freelancing. This surge in independent professionals brings new opportunities and challenges for businesses striving to stay at the forefront of the competitive landscape. Illuminas, in collaboration with Fiverr, has released the Freelance Economic Impact Report, offering an analysis of the size and growth of independent professionals nationwide and within specific metro areas. 

Now in its seventh year, the report examines nearly 30 million tax returns from Non-Employer U.S. Census Bureau statistics, providing a detailed look at freelancers' size, growth, and skills in the 30 largest metropolitan areas. This report serves as a resource for understanding the opportunities and impacts of independent work on local economies and the rising demand for freelance services.

View The Report