Education is changing in America as student demographics and attitudes shift, government policies change, technology advances, and disruptive competitors emerge. These changes have a profound effect on families’ decisions for their children, from planning and preparing for education, to choosing schools, to financing. As a result, schools and service providers to the education sector are discovering traditional acquisition and retention strategies are not enough to grow enrollment or their customer base.

Illuminas has science-based quantitative and qualitative research solutions designed to help schools and service providers adapt their marketing strategies to this new reality. We have developed our solutions over the past two decades while working with our clients in the education sector and conducting research with a wide range of education-related audiences, such as the following:

• Parents of K-12^th grade children and college students
• High school and college students
• College admissions officers, financial aid administrators, and high school guidance counselors
• Heads of private schools, principals and teachers in public schools
• College professors and administrators

Illuminas’ education research services include:

• Brand positioning research to understand your school or company’s position in the marketplace and the drivers of brand choice using MaxShare™
• Communications messaging studies to understand the deeper emotions and values that drive educational decisions using MaxMindset™
• Strategic segmentation studies to identify and understand the unique motivations and needs of your target audience using MaxSeg™
• New product and service development to prioritize product and service benefits and features
• Customer dialogue through a proprietary qualitative research platform that is designed to reflect social media conversations

Our clients in education include K-12^th grade private schools, universities, EdTech providers, and education finance companies. A few of our clients in this sector include McGraw Hill Education, Ellucian, National Association of Independent Schools (NAIS), George Mason University, Ascensus, Sallie Mae, and CollegeNet.