Leveraging AI Netnography to Map Market Shifts
While your tracking study is fielding, consumer conversations about your brand happen across thousands of digital touchpoints daily. Markets shift in real-time, but traditional research operates on...
Research First, Message Better: How Customer Insights Drive Effective Brand Messaging
Great brands don't just guess at what will resonate with their audience. They know. Behind every compelling campaign that cuts through the noise lies a foundation of strategic research. While...
The Importance of Understanding Consumer Tech Readiness and AI Adoption for Brand Success
Even our refrigerators are listening to us. There was a day that seemed far-fetched, but that is our daily reality, and technology adoption is accelerating at a breakneck pace. From AI-powered...
Exciting News: Illuminas Teams Up with Radius to Expand Our Global Research Capabilities
We're excited to announce that Illuminas North America is joining forces with Radius Global Market Research, a leading global insights and strategy firm. This strategic partnership marks an exciting...
The 2024 American Innovation Index™ Identifies Top U.S. Companies Driving Innovation in the Marketplace
In today’s competitive business environment, U.S. companies are striving harder than ever before to keep up with their customers’ continuously evolving preferences and demands while simultaneously...
Research and Product Development: Unlocking Buyers Needs with Jobs To Be Done
It’s no mystery that the key to successful product development and marketing initiatives starts with understanding your customers' needs. But what if those needs aren't what they seem at first...
Market Optimized Conjoint Analysis: Cracking the Code of Tech-Driven Choices
At Illuminas, we have spent the last 25 years studying the impact of technological advancements on buyer expectations and market preference. Technology transformation is increasingly led by software...
The Key to Optimizing Product Features with Primary Market Research
Today’s consumer marketplaces are bustling with countless products, each vying for the limited attention (and spending dollars) of buyers. What makes a product resonate and make a lasting impression...
Which Generation Loves Technology the Most? You’ll be Surprised at the Answer!
Technology impacts every aspect of our lives, deeply influencing our experiences, expectations, behaviors, and mindsets, regardless of where we belong on the generational continuum. For the past 25...