Technology impacts every aspect of our lives, deeply influencing our experiences, expectations, behaviors, and mindsets, regardless of where we belong on the generational continuum. For the past 25...
Companies spend hundreds of billions of dollars each year to influence customer's brand perception. In fact, P&G alone spent $4.3 billion in 2015 to attract customers to its brands. Of course, the...
As AI continues to transform the business landscape, mid-sized enterprises are navigating the opportunities and challenges with a cautious, yet optimistic approach. A recent qualitative study with...
In today's fast-paced business landscape, market research has become a critical component for organizations looking to stay ahead of the curve. As a leading market research agency serving the...
When it comes to growing your brand, understanding and catering to customer preferences is paramount. Just as your customers are ever-changing, so too is how we seek to understand them. At Illuminas,...
MaxShare™ is an actionable, predictive measurement system that enables companies to achieve higher growth. Traditional metrics like the Net Promoter Score (NPS) are inherently limited by failing to...
A groundbreaking study recently released in the Journal of Service Research, titled “Customer Perceptions of Firm Innovativeness and Market Performance: A Nation-level, Longitudinal, Cross-Industry...
In a business environment that is focused on innovation driven by customer preferences and demand, the American Innovation Index ™ (Aii) plays a critical role in gauging the top tech companies in the...
Market segmentation studies are among the most important research projects an organization can undertake. Sitting in between the mass market and one-to-one interactions, segmentation provides a...
