The Power of Max
When it comes to growing your brand, understanding and catering to customer preferences is paramount. Just as your customers are ever-changing, so too is how we seek to understand them. At Illuminas,...
The Research Metric You Need to Win Share from Your Customers and Prospects
MaxShare™ is an actionable, predictive measurement system that enables companies to achieve higher growth. Traditional metrics like the Net Promoter Score (NPS) are inherently limited by failing to...
Unlocking Firm Value Through Customer Perceptions of Innovativeness
A groundbreaking study recently released in the Journal of Service Research, titled “Customer Perceptions of Firm Innovativeness and Market Performance: A Nation-level, Longitudinal, Cross-Industry...
The 2023 American Innovation Index™ Acknowledges Top Tech Companies and Leading Technology Brands
In a business environment that is focused on innovation driven by customer preferences and demand, the American Innovation Index ™ (Aii) plays a critical role in gauging the top tech companies in the...
Getting the Most out of Your Market Segmentation Research
Market segmentation studies are among the most important research projects an organization can undertake. Sitting in between the mass market and one-to-one interactions, segmentation provides a...
The Top 10 Beliefs about Technology
Technology plays an important role in our personal and professional lives, contributing to our well-being and success but also serving as a source of frustration and anxiety. To those who market or...
How Qualitative Market Research Facilitates Message Testing
Qualitative market research is a powerful tool that helps businesses derive deeper insights into the attitudes, motivations, and behaviors of their customers, prospects, and any other constituency in...
Associations
Your membership retention rate is falling, you aren’t sure which benefits members find most valuable, and you have for-profit companies beginning to offer products and services similar to yours....
Education
Education is changing in America as student demographics and attitudes shift, government policies change, technology advances, and disruptive competitors emerge. These changes have a profound effect...