MaxShare™ is an actionable, predictive measurement system that enables companies to achieve higher growth. Traditional metrics like the Net Promoter Score (NPS) are inherently limited by failing to...
A groundbreaking study recently released in the Journal of Service Research, titled “Customer Perceptions of Firm Innovativeness and Market Performance: A Nation-level, Longitudinal, Cross-Industry...
In a business environment that is focused on innovation driven by customer preferences and demand, the American Innovation Index ™ (Aii) plays a critical role in gauging the top tech companies in the...
Market segmentation studies are among the most important research projects an organization can undertake. Sitting in between the mass market and one-to-one interactions, segmentation provides a...
Technology plays an important role in our personal and professional lives, contributing to our well-being and success but also serving as a source of frustration and anxiety. To those who market or...
Qualitative market research is a powerful tool that helps businesses derive deeper insights into the attitudes, motivations, and behaviors of their customers, prospects, and any other constituency in...
Your membership retention rate is falling, you aren’t sure which benefits members find most valuable, and you have for-profit companies beginning to offer products and services similar to yours....
Education is changing in America as student demographics and attitudes shift, government policies change, technology advances, and disruptive competitors emerge. These changes have a profound effect...
As individuals, we strive to be better humans – healthier, happier and morally balanced. In the same way, the organizations we lead need a clear path to excellence and to continued growth. Every...
