In today's fast-paced business landscape, market research has become a critical component for organizations looking to stay ahead of the curve. As a leading market research agency serving the technology industry, Illuminas has recognized the immense potential of leveraging AI and automation to enhance its research capabilities and deliver even more exceptional value to our clients. Read on to learn how AI and automation contributes to our operations and supports an agile environment.
Gone are the days of static reports requiring manual data entry, limiting data visualization options, and lacking self-service queries. Illuminas has automated our analysis and reporting process and embraced the benefits of dynamic dashboarding as a solution to these challenges. Our solution allows us to serve our clients more efficiently and gives them whatever level of DIY access that meets their needs. It’s one platform for everything, fully connecting your survey data, analysis, visualizations, and reports for seamless automation and better, faster insights.
Data quality is of paramount importance, and Illuminas has implemented an innovative solution to address this challenge. By leveraging AI-powered automation, Illuminas conducts real-time quality reviews of open-ended survey responses while data collection is still in progress. This allows our team to identify and address issues or inconsistencies before the data is finalized, ultimately improving the reliability and validity of the research results and getting you a quality dataset quicker than ever before.
Illuminas recognizes the value of timely insights, particularly when it comes to qualitative research methods such as interviews and focus groups. By harnessing the power of AI-assisted transcription, Illuminas can deliver transcripts immediately after these sessions, enabling the research team to begin the analysis process without delay. This not only accelerates the delivery of insights but also ensures your decision-making process is informed by the most up-to-date and relevant information.
The analysis of qualitative data can be a complex and time-consuming task. This is driven by the long-form, unstructured data from focus group and interview transcripts and thousands of open-ended survey responses that must be coded. Further, these processes are often prone to human bias.
Illuminas leverages AI-powered solutions and advanced algorithms to automate the identification of themes and the coding of transcripts and automatically code open-ended responses.
This AI-assisted approach allows Illuminas consultants to uncover patterns, trends, and insights that might have been missed using manual analysis and enhances the depth, accuracy, and reliability of the insights.
By embracing AI and automation Illuminas can deliver faster, better, and more cost-effective insights to our clients and empower them to make informed decisions that drive business growth and success.
If you're looking to gain a deeper understanding of your market and customers, contact Illuminas today to learn how our AI-powered market research solutions can help you achieve your goals.