In today's fast-paced business landscape, market research has become a critical component for organizations looking to stay ahead of the curve. As a leading market research agency serving the...
When it comes to growing your brand, understanding and catering to customer preferences is paramount. Just as your customers are ever-changing, so too is how we seek to understand them. At Illuminas,...
MaxShare™ is an actionable, predictive measurement system that enables companies to achieve higher growth. Traditional metrics like the Net Promoter Score (NPS) are inherently limited by failing to...
A groundbreaking study recently released in the Journal of Service Research, titled “Customer Perceptions of Firm Innovativeness and Market Performance: A Nation-level, Longitudinal, Cross-Industry...
In a business environment that is focused on innovation driven by customer preferences and demand, the American Innovation Index ™ (Aii) plays a critical role in gauging the top tech companies in the...
Market segmentation studies are among the most important research projects an organization can undertake. Sitting in between the mass market and one-to-one interactions, segmentation provides a...
Technology plays an important role in our personal and professional lives, contributing to our well-being and success but also serving as a source of frustration and anxiety. To those who market or...
Austin, TX, August 28, 2023 In a strategic move to redefine the future of the insights industry, Illuminas, celebrating 25 years of unparalleled expertise, proudly announces its merger with...
Illuminas is a leading global insights consultancy specializing in B2B and B2C technology-driven industries. Our focus on technology-driven industries has allowed us to develop a broad range of...
