The Power of Max
When it comes to growing your brand, understanding and catering to customer preferences is paramount. Just as your customers are ever-changing, so too is how we seek to understand them. At Illuminas,...
The Research Metric You Need to Win Share from Your Customers and Prospects
MaxShare™ is an actionable, predictive measurement system that enables companies to achieve higher growth. Traditional metrics like the Net Promoter Score (NPS) are inherently limited by failing to...
Unlocking Firm Value Through Customer Perceptions of Innovativeness
A groundbreaking study recently released in the Journal of Service Research, titled “Customer Perceptions of Firm Innovativeness and Market Performance: A Nation-level, Longitudinal, Cross-Industry...
The 2023 American Innovation Index™ Acknowledges Top Tech Companies and Leading Technology Brands
In a business environment that is focused on innovation driven by customer preferences and demand, the American Innovation Index ™ (Aii) plays a critical role in gauging the top tech companies in the...
Getting the Most out of Your Market Segmentation Research
Market segmentation studies are among the most important research projects an organization can undertake. Sitting in between the mass market and one-to-one interactions, segmentation provides a...
The Top 10 Beliefs about Technology
Technology plays an important role in our personal and professional lives, contributing to our well-being and success but also serving as a source of frustration and anxiety. To those who market or...
Illuminas Welcomes Rockbridge Associates
Austin, TX, August 28, 2023 In a strategic move to redefine the future of the insights industry, Illuminas, celebrating 25 years of unparalleled expertise, proudly announces its merger with...
Our Research Toolkit: A Full Range Of Solutions To Answer Your Toughest Questions
Illuminas is a leading global insights consultancy specializing in B2B and B2C technology-driven industries. Our focus on technology-driven industries has allowed us to develop a broad range of...
The Path to Informed Pricing for New Products and Services
Aligning customer needs and expectations with the price of a new product or service is one of the most important decisions to make during product development.