Market segmentation studies are among the most important research projects an organization can undertake. Sitting in between the mass market and one-to-one interactions, segmentation provides a...
Technology plays an important role in our personal and professional lives, contributing to our well-being and success but also serving as a source of frustration and anxiety. To those who market or...
Austin, TX, August 28, 2023 In a strategic move to redefine the future of the insights industry, Illuminas, celebrating 25 years of unparalleled expertise, proudly announces its merger with...
Illuminas is a leading global insights consultancy specializing in B2B and B2C technology-driven industries. Our focus on technology-driven industries has allowed us to develop a broad range of...
Aligning customer needs and expectations with the price of a new product or service is one of the most important decisions to make during product development.
When the global pandemic hit the US in March 2020, no one knew for certain what impact COVID-19 would have on our economy, our businesses or our personal lives. The shelter-in-place orders went into...
As the world of technology continues to evolve, more and more organizations are turning to systems such as machine learning, automation, and artificial intelligence to help their businesses grow and...
Qualitative market research is a powerful tool that helps businesses derive deeper insights into the attitudes, motivations, and behaviors of their customers, prospects, and any other constituency in...
Your membership retention rate is falling, you aren’t sure which benefits members find most valuable, and you have for-profit companies beginning to offer products and services similar to yours....
