The Top 10 Beliefs about Technology
Technology plays an important role in our personal and professional lives, contributing to our well-being and success but also serving as a source of frustration and anxiety. To those who market or...
Illuminas Welcomes Rockbridge Associates
Austin, TX, August 28, 2023 In a strategic move to redefine the future of the insights industry, Illuminas, celebrating 25 years of unparalleled expertise, proudly announces its merger with...
Our Research Toolkit: A Full Range Of Solutions To Answer Your Toughest Questions
Illuminas is a leading global insights consultancy specializing in B2B and B2C technology-driven industries. Our focus on technology-driven industries has allowed us to develop a broad range of...
The Path to Informed Pricing for New Products and Services
Aligning customer needs and expectations with the price of a new product or service is one of the most important decisions to make during product development.
The Impact of COVID-19: From A Technology Buyer’s Perspective
When the global pandemic hit the US in March 2020, no one knew for certain what impact COVID-19 would have on our economy, our businesses or our personal lives. The shelter-in-place orders went into...
The Rise of AI in the Workplace - The Why, When, Where and How to Use AI.
As the world of technology continues to evolve, more and more organizations are turning to systems such as machine learning, automation, and artificial intelligence to help their businesses grow and...
How Qualitative Market Research Facilitates Message Testing
Qualitative market research is a powerful tool that helps businesses derive deeper insights into the attitudes, motivations, and behaviors of their customers, prospects, and any other constituency in...
Associations
Your membership retention rate is falling, you aren’t sure which benefits members find most valuable, and you have for-profit companies beginning to offer products and services similar to yours....
Education
Education is changing in America as student demographics and attitudes shift, government policies change, technology advances, and disruptive competitors emerge. These changes have a profound effect...